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Selecting an Independent Software Vendor (ISV)

May 14, 2025


As your business becomes more specialized, off-the-shelf software solutions often fall short. That’s where Independent Software Vendors (ISVs) come into play. ISVs develop and sell apps or extensions that integrate with existing platforms, enhancing functionality, solving niche challenges, and supporting business efficiency.

For example, Microsoft is a platform vendor. It develops core ecosystems like Dynamics 365 Business Central—a powerful ERP system for managing finance, operations, supply chain, and more. ISVs, on the other hand, create apps that run on top of platforms like Business Central, delivering industry-specific tools or advanced capabilities beyond what’s offered out of the box.

Choosing the right ISV is a strategic and technical decision. Whether extending an existing platform or introducing new capabilities to your business, a thoughtful selection process ensures you invest in the right long-term solution.

Here’s a step-by-step guide to help you find the right ISV partner:

  1. Define Your Business Objectives & Requirements
    Start by clearly identifying your business needs. This includes both high-level goals and detailed operational requirements:
  • What problems are you trying to solve?
  • Are there any industry-specific challenges?
  • What are your must-have features or compliance needs?

Understanding your own workflows and priorities enables you to evaluate ISVs based on how well their solutions align with your unique business context.

  1. Evaluate ISV Experience & Industry Reputation
    Not all ISVs are created equal. Take time to assess each vendor’s:
  • Have they worked with businesses similar to yours?
  • What success stories or case studies can they share?
  • What do customers say in reviews on platforms like Microsoft AppSource, Capterra, or G2?

A strong industry background ensures the vendor understands your challenges and can offer tailored, practical solutions.

  1. Assess Product Fit & Integration Capabilities
    It’s crucial to evaluate how well a vendor’s solution fits into your existing technology environment:
  • Is the product compatible with your current systems (ERP, CRM, etc.)?
  • How flexible and customizable is it?
  • Can it scale with your business growth?

Look for ISVs that offer modular, API-friendly solutions that evolve alongside your operations.

  1. Analyze Cost & Support Services
    Price is only one piece of the puzzle. A lower-cost solution may come with limitations or weak support. Consider:
  • What’s the total cost of ownership, including licensing, implementation, training, and maintenance?
  • What’s included in their support packages? Is there a dedicated account manager or 24/7 help desk?

Choose an ISV that balances affordability with reliability and ongoing service.

  1. Test, Pilot & Validate
    Before signing any contract, ask for a demo or pilot:
  • Does the software deliver on its promises?
  • How intuitive is the user experience?
  • Can it handle your workflows and data without breaking?

This step ensures the ISV’s offering isn’t just a good pitch—it’s a real-world fit for your team.

Make a Confident, Informed Decision

Selecting the right ISVs means choosing partners that can help you maximize the value of your business systems. By taking a strategic approach to evaluation, you’ll set your team up for sustainable success.

Custom Systems is an experienced Microsoft partner specializing in implementing and optimizing Dynamics 365 Business Central. Our role is to guide you from start to finish, whether you’re evaluating Business Central for the first time or looking to enhance your existing Business Central environment.

We can help you find and implement the right apps. Our team often works with trusted ISVs whose apps are listed in Microsoft AppSource, enabling clients to extend Business Central’s functionality for needs like:

  • Advanced inventory planning
  • Time tracking and payroll
  • Barcode scanning and warehouse automation
  • E-commerce and shipping integrations

We help clients navigate the ISV landscape, recommend best-fit solutions, and ensure smooth configuration and adoption, so Business Central will work exactly how your business needs it to.

Need help navigating the ISV selection process? Contact Custom Systems. We’re here to guide you every step of the way.

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